 |
|
|
|
|
 |
Friends of 11metertraffic.com |
 |
|
|
|
|
 |
| Welcome to 11metertraffic.com |
Mon, Sep 08, 2008 |
|
 |
|
|
There are two main reasons behind banner advertising.
The first is called branding. If you place your logo and your name in front of enough people, then they will think of you when they are in need of your product or service. What do you think of when you read "cola"? What do you think of when you read "fast food hamburgers"? I suspect most of you thought of Coca Cola and McDonald’s". That’s branding!
The second reason is "click-through rate."
The goal is... when people see your ad. banner, you want them to click on that and go to your site.
Beyond that you can measure the effectiveness of your ad like never before. Through your browser you can get daily reports on clickthroughs to your web site.
Banner Exchange Increases Link Popularity
Search engines and web site directories determine ranking by how many and what types of links and banners go to a web site. These text and banner links are an important way sites are ranked by engines and web site directories.
What's the most used method of pricing Internet advertising?
Price per impression means you pay x dollars for having each 1000 people see your ads.
On the Internet, you can buy advertising for as little as $3.00 per 1000 impressions. That means 1000 people will see your ad and you pay $3.00. You can also spend $75.00 per 1000 impressions on sites like Yahoo(TM).
Let's say you start advertising on the Internet paying an ad. rate of $10.00 per thousand, which is slightly below the average. If you wanted to spend $500.00 you could have your ad looked at 50,000 times. No other media offers you that control.
...but 11metertraffic.com is FREE :)
|
|
|
|
|
|
